Event Profile
AMITH - Association Marocaine des Industries du Textile et de l'Habillement (The Moroccan Association of Textile and Clothing Industries) and CEMS-Global USA are thrilled to announce the 22nd edition of the Maroc in Mode (MIM) Show 2025, building upon the remarkable success of the 21st edition held in 2024. The 2024 MIM Show concluded on a high note, firmly establishing itself as a premier textile and apparel sourcing event in Africa.
The 21st MIM Show 2024 drew significant attention and was characterized by its strategic emphasis on nearshoring—a trend that has gained increasing importance as companies seek efficient and sustainable supply chain solutions, which saw the signing of pivotal agreements that strengthened industry ties and bolstered the regional supply chain. The 2024 edition not only solidified MIM’s reputation as a premier event in Africa for the global textile and apparel industry but also brought significant developments that set the stage for the future.
Nearshoring has emerged as a pivotal response to the challenges posed by global supply chain disruptions, geo-political dynamics, rising transportation costs, and increasing demand for faster delivery cycles. This focus underscored Morocco’s strategic position as a key nearshoring destination for European, North American, and MENA region markets, providing competitive advantages in terms of proximity, cost-effectiveness, and production capabilities.
Industry leaders, experts, and stakeholders are encouraged to participate and leverage the unparalleled opportunities that the 22nd MIM Show 2025 will offer. With AMITH and CEMS-Global USA at the helm, this event is set to reinforce Morocco’s strategic position as a premier textile and apparel sourcing hub in Africa.
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