THE INTERNATIONAL TEXTILE TRADE SHOW “MAROC IN MODE” REINVENTS ITSELF FOR ITS 18th EDITION.
MIM, organized by the Moroccan Association of Textile and garment Industries (Association Marocaine des Industries du textile et de l’Habillement – AMITH), is the international meeting place for fashion and textile professionals in Morocco since 2003.
For this new edition, the trade show takes on a whole new dimension and expands its offer to all the parts of the textile value chain including:
MIM is moving to a new exciting home, the El Jadida International Exhibition Center, a venue located near Casablanca, Morocco.
Today, the trade show is a strong platform for professional meetings, to connect with textile industry professionals and build common projects.
Today, social and environmental responsibility is at the heart of all industries’ concerns and is considered the most important and pressing challenge of our time. Hence the choice made by the Moroccan textile and garment industry to make sustainability, in all its social, environmental and economic dimensions a cornerstone of its development .
For its 18th edition, MIM will bring together the entire textile and garment industry in one location for 2 days under the flag “DAYEM”.
[Dayem] (adj) sustainable in Arabic – a Moroccan textile industry that leverages its historical expertise to meet the needs of the present without compromising the ability of future generations to meet theirs.
PAST – PRESENT – FUTURE
Through its MIM trade show, AMITH embraces environmental issues by defining sustainability in the Moroccan context through a continuous commitment, “DAYEM”, which means sustainable in Arabic, conveying the approach of environmental, social and economic sustainability.