Under the high patronage of His Majesty King Mohammed VI, may God assist him, the 21st edition of the MIM exhibition will be held in Casablanca from November 7 to 9, 2024. This prestigious distinction is an honor and a source of pride for our association, the Moroccan Association of Textile and Clothing Industries (AMITH).
Through this high patronage, it is an opportunity to promote the image of our beautiful country, Morocco, known for its rich cultural heritage, stunning landscapes, and vibrant traditions, through the leading industrial employer sector in Morocco.
Organized under the auspices of the Ministry of Industry and Trade (MIC), this edition is supported by several institutional partners such as the AMDIE, Casablanca-Settat Region, and CGEM. We also have the backing of our partners, foreign chambers of commerce in Morocco, federations, associations, and various other organizations.
This edition is distinguished by its co-organization with CEMS Global, a major American player in trade show organization. CEMS Global brings extensive expertise and a global network to the event, ensuring a high-quality experience for all participants. Their involvement underscores the international significance of the MIM exhibition and reinforces its position as a key event in the textile and clothing industry. Through this partnership, we aim to attract a diverse array of exhibitors and visitors from around the world, fostering greater collaboration and business opportunities within the sector.
Unveiling the 21st edition of the 𝐌𝐚𝐫𝐨𝐜 𝐢𝐧 𝐌𝐨𝐝𝐞 2024 (𝐌𝐈𝐌 2024), jointly organized by Association Marocaine des Industries du Textile et de l'Habillement (AMITH) and CEMS-Global USA, is scheduled to be held from 7 – 9 November 2024. It is the premier apparel-sourcing exhibition in Africa, showcasing the latest trends and innovations of the Moroccan textile and fashion industry.
Held in Casablanca, this highly anticipated Sourcing Show brings together industry professionals, manufacturers, designers, and sourcing buyers from around the world to explore new business opportunities and collaborations, creating a dynamic platform for business growth and industry innovation. The 21st edition of Maroc in Mode 2024 is set to be an unparalleled platform for Moroccan textile and apparel manufacturers to connect with global sourcing buyers.
This premier event highlights Morocco’s growing influence in the textile and fashion industry, emphasizing its strategic position as a hub for high-quality, competitively priced apparel and textiles. The Event seeks to highlight Morocco's strategic location which offers a significant advantage for global buyers, with quick shipping times to Europe and North America. The country's skilled labor force and robust infrastructure further enhance its appeal as a sourcing destination. Moroccan manufacturers are known for their commitment to quality and sustainability, offering products that meet international standards without compromising on ethical practices.
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Present for more than 60 years, the Moroccan Association of Textile and Clothing Industries (AMITH) has the mission of valorizing, defending, and ensuring the development of skills in the Moroccan textile-clothing sector. It is the standard-bearer of its creativity, dynamism, and evolution, and defends the interests of its ecosystems. AMITH creates and consolidates links between the actors of the Moroccan textile-clothing sector and their various stakeholders with high standards, commitment, and at the forefront of developments in the sector.
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CEMS-Global USA, based in New York, is a Multinational Exhibition & Convention Organizer, having its operations across 4 continents. Established in 1992, CEMS-Global, in this span of over 32 years has been committed to organizing Professional B2B Trade Shows for important Business sectors of the trade and economy. CEMS-Global also assists Trade Associations, Governments, and businesses as an International Trade & Export Development Agency in international markets, including market research, export strategy development, partner identification, and trade promotion.
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