AMITH - Association Marocaine des Industries du Textile et de l'Habillement (The Moroccan Association of Textile and Clothing Industries) and CEMS-Global USA are thrilled to announce the 22nd edition of the Maroc in Mode (MIM) Show 2025, building upon the remarkable success of the 21st edition held in 2024. The 2024 MIM Show concluded on a high note, firmly establishing itself as a premier textile and apparel sourcing event in Africa. 

The 21st MIM Show 2024 drew significant attention and was characterized by its strategic emphasis on nearshoring—a trend that has gained increasing importance as companies seek efficient and sustainable supply chain solutions, which saw the signing of pivotal agreements that strengthened industry ties and bolstered the regional supply chain. The 2024 edition not only solidified MIM’s reputation as a premier event in Africa for the global textile and apparel industry but also brought significant developments that set the stage for the future.

Nearshoring has emerged as a pivotal response to the challenges posed by global supply chain disruptions, geo-political dynamics, rising transportation costs, and increasing demand for faster delivery cycles. This focus underscored Morocco’s strategic position as a key nearshoring destination for European, North American, and MENA region markets, providing competitive advantages in terms of proximity, cost-effectiveness, and production capabilities.

Industry leaders, experts, and stakeholders are encouraged to participate and leverage the unparalleled opportunities that the 22^nd MIM Show 2025 will offer. With AMITH and CEMS-Global USA at the helm, this event is set to reinforce Morocco’s strategic position as a premier textile and apparel sourcing hub in Africa.

At the 21st MIM Show in 2024, attendees witnessed in-depth discussions, groundbreaking insights, and collaborative workshops centered around how nearshoring can drive competitive advantage, foster economic resilience, and contribute to sustainable growth within the textile sector.

The edition in 2024 was marked by an impressive gathering of sourcing buyers from across the MENA region and Europe, underlining the event’s vital role in facilitating cross-border business opportunities. Participants experienced firsthand the cutting-edge innovations in the Moroccan textile and apparel sector, which showcased its adaptability and competitiveness in the global market. The event fostered dialogues that positioned Morocco as a key player in sustainable and agile production solutions for European brands seeking efficient, eco-friendly partnerships.

One of the highlights of the 2024 edition was also the signing of important agreements that facilitated stronger trade partnerships and collaboration within the industry. These agreements paved the way for enhanced cooperation, fostering deeper ties between Moroccan manufacturers and international buyers. The event successfully attracted a diverse group of sourcing buyers, with significant representation from the MENA region and various European countries, reinforcing MIM’s role as a vital bridge for global trade and investment in the textile sector.

Building on the momentum, the 22nd MIM Show in 2025 is poised to further expand on nearshoring as a primary focus. The upcoming show aims to delve deeper into practical implementations, successful case studies, and future innovations that will empower businesses to optimize their operations and adapt to an increasingly dynamic market landscape. This continued exploration will underscore the importance of regional partnerships, localized production, and adaptive business models in the pursuit of a more connected and responsive textile industry.

The upcoming 22nd edition of the MIM Show 2025 is also set to build on these achievements by offering an even more comprehensive lineup of Moroccan manufacturers and a strong platform for networking, innovation, and business development. AMITH and CEMS-Global USA are dedicated to enhancing the event’s scope and solutions designed to optimize nearshoring strategies, bringing together an expanded roster of industry professionals, fashion brands, suppliers, and key stakeholders. The upcoming edition will continue to spotlight strategic initiatives, foster groundbreaking partnerships, and showcase sustainable and cutting-edge solutions that are shaping the future of the industry.

With an agenda designed to facilitate meaningful connections, knowledge sharing, and growth, the 22nd MIM Show 2025 invites participants to be part of an event that not only reflects but leads the dynamic evolution of the textile and apparel landscape in Morocco, Africa, and on the global stage. Join us for the leading Sourcing Show in Africa and an unparalleled experience that promises to inspire, connect, and catalyze the industry’s next chapter.