Event Profile

Unveiling the 21st edition of the 𝐌𝐚𝐫𝐨𝐜 𝐢𝐧 𝐌𝐨𝐝𝐞 2024 (𝐌𝐈𝐌 2024), Jointly organized by Association Marocaine des Industries du Textile et de l'Habillement (AMITH) and CEMS-Global USA, is scheduled to be held from 7 – 9 November 2024 in Casablanca. It is the premier apparel-sourcing exhibition in Africa, showcasing the latest trends and innovations of the Moroccan textile and fashion industry.

Held in Casablanca, this highly anticipated Sourcing Show event brings together industry professionals, manufacturers, designers, and sourcing buyers from around the world to explore new business opportunities and collaborations, creating a dynamic platform for business growth and industry innovation.

The 21st edition of Maroc in Mode 2024 is set to be an unparalleled platform for Moroccan textile and apparel manufacturers to connect with global sourcing buyers. This premier event highlights Morocco’s growing influence in the textile and fashion industry, emphasizing its strategic position as a hub for high-quality, competitively priced apparel and textiles.

With a focus on sustainability, creativity, and innovation, the 21st edition of the Maroc in Mode 2024 will feature over 400 exhibitors showcasing a diverse array of products. From ready-to-wear apparel and high-end fashion garments to home textiles, denim, and technical fabrics, the event highlights the rich diversity and high quality of Moroccan textile and apparel manufacturing. The exhibition zones are designed to cater to various sectors, including fashion, accessories, and raw materials, ensuring that buyers find exactly what they need.

Attendees can also participate in seminars, workshops, forums, and networking events to stay updated on the latest market trends and developments.

The primary aim of Maroc in Mode 2024 is to showcase the latest innovations and trends in Moroccan textiles and apparel, fostering business opportunities and facilitating direct connections between Moroccan manufacturers and international buyers.

The Event also seeks to highlight Morocco's strategic location which offers a significant advantage for global buyers, with quick shipping times to Europe and North America. The country's skilled labor force and robust infrastructure further enhance its appeal as a sourcing destination. Moroccan manufacturers are known for their commitment to quality and sustainability, offering products that meet international standards without compromising on ethical practices.

As the largest apparel-sourcing exhibition in Africa, Maroc in Mode 2024 plays a crucial role in promoting the textile industry in the region and fostering international partnerships. It is a must-visit event for anyone involved in the fashion and textile industry looking to expand their business in Africa and beyond.